Making learning fun for 21st century kids

About us

Apps in My Pocket is a UK-based app studio dedicated to educational apps for young children. PocketPhonics has been one of the best-selling phonics and handwriting apps in the UK and USA for the last five years. It’s used in over 2000 schools and preschools worldwide. It’s complemented by DotToDot numbers & letters that focuses on teaching counting and alphabetical order.

John Friend heads up Apps in My Pocket. He developed his first app for a mobile device in 1991.

Video interview on iPhone development

In March 2010, John did the video interview below about his experiencing developing iPhone apps with You can order here the guide to synthetic phonics mentioned in the video.