appsinmypocket.com
Making learning fun for 21st century kids
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About us


Apps in My Pocket is a start-up company based near London in the UK. Its director, John Friend, has over 20 years’ experience in designing user interfaces. He began developing on NeXTSTEP (the forerunner to Mac OS X) in 1991. His wife also helps out when she’s not teaching.

The company was founded in October 2008 on the belief that the iPhone represents a new-wave of handheld computers that will become even more popular than the PC over time. Apps in My Pocket is devoted to creating great apps for devices that fit in your pocket.

What are we good at?


  • using the best practices to design user interfaces that are useful and easy-to-use.
  • understanding what people need and making innovative use of technology to meet that need
  • software development particularly Mac / iPhone technologies

Video interview on iPhone development


In March 2010, John did the video interview below about his experiencing developing iPhone apps with untether.tv. You can order here the guide to synthetic phonics mentioned in the video.